We gave students a chance to interact.
Our social ads were geared specifically towards the people we needed to reach - students who want to learn differently. We skipped the pretentious and lofty language and instead talked like we’d want to be talked to.
We created finely tuned landing pages that we updated based on user interaction.
We kept our landing pages easy to navigate and to the point. Once we saw how users were interacting with them, we made updates - like adding a phone number to the top of the form, and adding answers to FAQs in the copy on the left.
We got real about where our audience was looking.
We didn’t waste time or money running ads geared toward students on Facebook. Instead, we targeted parents with language designed to speak to the issues they were worried about.